The Science of Spice: How Peppers Impact Flavor, Heat, and Consumer Preference

Spicy foods aren’t just about the burn—they’re about flavor, experience, and even biology. The craving for heat goes deeper than a love for bold tastes. It taps into the science of how our bodies respond to spice, making it a powerful tool for food brands and sauce innovators looking to create addictive, crave-worthy products.